Files that end in AI, EPS, PDF, or SVG typically contain vector graphics the document can be edited within Illustrator if the files end in EPS, AI, or SVG. To tell if an image is a vector look at the file format. Raster-based programs such as Adobe Photoshop cannot produce vectors.Įlements such as icons, logos, and typography are ideally designed with vectors to retain that crisp quality at various dimensions. These complex shapes and lines can be produced exclusively in vector-based programs, such as Adobe Illustrator or Sketch. Due to a vector’s mathematical makeup, each path, line, or curve looks precise at any size. On the other hand, vector graphics are comprised of formulaic curves. Files that end with PNG, JPG, TIFF, PSD, or BMP are raster graphics. To truly find out if a logo is in raster or vector format, take a look at its file name. Raster graphics can only be scaled down to avoid heavy pixelation, which can seriously limit the application of your logo – what if you need it for a bus advertisement, or even a billboard?
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Ragged edges and hazy lines are unsightly, especially in a professional logo. This “pixelation” is a key giveaway when figuring out whether an image is in a raster or vector format.
As those pixels become larger, the edges and details become blurry and jagged.
If you zoom in on a raster image, you’ll notice those pixels become more prevalent and defined. Raster-based graphics contain minuscule pixels that define the colors, edges of shapes, and details in images.
If you’ve searched for a photograph or image on the web, or you take pictures on your phone, chances are you have interacted with raster images. Rasters are used typically in photography and in online applications, while vector graphics are heavily used in branding, logos, and icons. Raster graphics are used in an entirely different way than their vector counterparts. Learn about the distinction between vector and raster graphics, along with the three reasons you should always choose a vector logo for your design.Īs a designer or marketer, it’s essential that you can distinguish between the features of raster and vector images.
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